The insurance industry is a vast market with many different branches to choose from, such as auto, home, health, or umbrella. However, there is another insurance market that is rich with potential. Insurance policies catering to senior citizens are promising opportunities for any agent. Senior citizens have different needs, and therefore need insurance that is customized for their golden years. Everyone should have a life insurance policy, regardless of their age.
Life insurance is a crucial part of anyone’s future, and seniors are no different. Many seniors are intrigued by the premise of leaving behind a financial nest egg for their dependents, whether it be for a spouse who may still need financial support or for children and grandchildren who are saving for an education.
As insurance agents, we take it upon ourselves to help teach our senior policyholders the benefits of carrying life insurance policies, no matter how many birthdays they’ve had. We must keep our clients informed of changes in their policy and ensure that their needs are being met. Working as an American Senior Benefits agent is rewarding because our senior clients trust us and our knowledge and know that we will find them the most coverage at the best price.
The best way to prepare yourself for a new career is to immerse yourself in the industry. Reading books has been the go-to option for self-betterment for decades, but podcasts are taking a seat at the table with the new digital age.
What are Some Book Suggestions for new Agents?
⦁ 7 Habits of Highly Effective People by Stephen Covey
7 Habits has been touted as the most influential business book by countless professionals for years, and with good reason. It offers a pleather of business wisdom and great tips on team building, productivity, and time management.
⦁ Getting Things Done: The Art of Stress-Free Productivity by David Allen
Doing too much too fast can burn anyone out. Luckily, David Allen’s book helps guide you to your most organized and successful self.
⦁ First, Break All the Rules by Marcus Buckingham
Buckingham’s take on business management is a breath of fresh air and can be put to fair use in all insurance agencies, big or small.
⦁ Building a Story Brand by Donald Miller
Talking about your new insurance career may seem intimidating when you first begin your job. However, Miller is here to walk you through it. This book can help you become a better agent by teaching you crucial skills on client connections.
⦁ Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
While Sinek’s book is technically on leadership, there are great tools throughout the text that connect well to insurance sales. You’ll learn how to become more successful and gain more clients by asking the fundamental question.
What Podcasts Can Help me Become a Better Insurance Agent?
⦁ Agency Nation Radio hosted by Ryan Hanley
This podcast can put you a step ahead of competitors by offering insights into the insurance marketing world.
⦁ The Entre Leadership Podcast hosted by Dave Ramey
This podcast is dedicated to helping build leadership and business plans for small businesses and new agents. This podcast is not only entertaining but also informative and has many special guest appearances.
⦁ The School of Greatness hosted by Lewis Howes
This podcast helps you gain perspective on your life and goals. This show focuses on motivation, success, health, love, family, and business, keeping the episodes very well rounded.
⦁ Agent’s Influence Podcast hosted by Insurance Agents
This particular podcast is hosted by agents, for agents. New guests come on to talk about the passion they have for the insurance industry. Whether you’re a new agent or a seasoned professional, there is something for everyone in the insurance industry.
⦁ This is Your Life hosted by Michael Hyatt
This podcast focuses on leadership and helping you meet your goals. It promotes working with passion and gaining a greater sense of focus within your leadership.
Final Thoughts
Joining the insurance industry is a smart career choice with many promises of success and helping people in need. Senior citizens are clients who deserve policies that cater to their needs and their wallets. By joining the agents at American Senior Benefits, you can help your senior clients with customized policies.
Entering a new career field may seem daunting. Still, with the help of the smart reads listed above and accompanied by these professional podcasts, you can prepare yourself for greatness within the insurance industry.
How do I Learn More?
To learn more about reviewing senior life insurance policies, contact the experts at American Senior Benefits. Our licensed experts will be happy to answer any questions you have.
